News: Irish Distillers launches ‘Old But Gold’ for its Powers Irish Whiskey Brand
Image Credit: Irish Distillers
“Irish Distillers has launched a major new campaign, entitled “Old But Gold”, for its iconic Powers Irish Whiskey brand, which aims to shine a light on what it means to be ‘old’ and to highlight the advantages which come with more trips around the sun. First distilled in Dublin 1791, Powers’ roots in Ireland run deep and stands apart as one of the country’s truly seminal and multi-generational brands.
The new campaign, Old But Gold, developed in partnership with Dublin creative agency, The Public House, proudly champions Powers’ long and rich history and its ability to stand the test of time, challenging consumers to rethink their perceptions of what ‘old’ really means in today’s world. Powers is celebrating life experience, confidence, and self-assuredness that comes with maturity. ”