The year 2020 had marked the first decline for Irish whiskey consumption in the U.S. in nearly a quarter-century, as the category was hit especially hard by on-premise shutdowns associated with the pandemic. Last year, however, Irish whiskey resumed its long-term growth trend, surpassing depletions of 5 million 9-liter cases in the U.S. for the first time ever, according to Impact Databank. The U.S. is the largest single market for Irish whiskey in the world with about 40% share of worldwide volume, and it accounts for roughly 60% of global shipments on a value basis.

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