“Irish whiskey has always been a powerhouse, right? Jameson is one of the most recognizable names in drinks after all, and Bushmills is the oldest licensed distillery in the world, dating back more than four centuries.

Yet, the category was verging on extinction by the 1960s. By the ‘70s, there were only two operational distilleries in the whole of the country: Midleton, where Jameson and a litany of other consolidated brands were made, and Bushmills, also then owned by the same company.”

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