“Irish whiskey continues to experience steady growth globally, thanks to new international markets, a heightened focus on luxury, and the category’s ability to innovate.

In 2022, the value of Irish whiskey exports surpassed €1 billion (US$1.07bn) for the first time, according to the Irish Whiskey Association, and forecasts suggest further acceleration. In 2023, 12.9 million nine-litre cases were sold, representing a 3.22% increase from the previous year, data from Euromonitor International shows. A projection of 13.4m cases for 2024 would mean an increase of 3.68% next year.

For Irish Distillers, Jameson continues to lead the charge, up by 10% in net sales in fiscal 2023, and now a top-three-selling international whiskey brand, and top 10 international spirit brand, according to IWSR Drinks Market Analysis. Simon Fay, business-acceleration director at Irish Distillers, says this was supported by 56% growth in Asia.”

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