News: What’s next for the Irish whiskey renaissance? [The Spirits Business]
“On 4 September 2013, Irish Distillers Limited (IDL) threw a party. The company, formed in 1966 when the three remaining distilleries left operational in the Republic of Ireland amalgamated, invited business leaders, the media, and state dignitaries to its distillery in Midleton, County Cork, to mark the launch of a €100 million (US$109m) expansion. But The Housewarming, as the event was billed, was about more than showing off an expanded distillery, or celebrating the incredible success of Jameson. It was a message to the world that Irish whiskey was back.”