With Irish Whiskey set to explode sales-wise over the coming decade, it's time to make sure your bar or restaurant has a selection of Whiskeys to tempt and please your punters. I can offer guidance and advice so that your punters leave with a smile on their faces, leave a great review online, and come back again for more!

-Whiskey List Expansion - More and more consumers are turning to Irish Whiskey due to its attractive and approachable aroma and flavor characteristics. So why not take advantage of this interest in a growing category to offer your customers a greater range of Irish Whiskeys that helps your bottom line.

-Tasting Flights Creation - The best way to explore the renaissance in Irish Whiskey is to offer a Whiskey Flight, and I can help you craft economy flights and also allow your patrons to go "first-class!"

-Team Training - Knowledge of the product helps your team to sell more. It also inspires greater trust in your team from your customers. Education on the history of Irish Whiskey and why that's so important in the styles produced today will help your team guide your customers.

-Public Events - Share your passion for Irish Whiskey with your customers with a special event. A tutored Irish Whiskey tasting or how about an Irish Whiskey & Food Pairing Dinner?

Are you and your team headed to Napa Valley or Sonoma Wine Country for some quality time together? Are you looking for a unique team-building experience that will be remembered for years to come?

In partnership with a number of fantastic venues in Wine Country, I can tailor an experience to suit your needs. To get your creative juices flowing here are some examples of what I offer;

-Whiskey & Wine - compare and contrast Whiskey and Wine tastes, and learn about the impact of oak barrels/casks on the final palate of flavors.

-Whiskeys of the World - journey the globe and learn about Whisk(e)y from America, Canada, Ireland, Japan, Scotland, and more.

-Whiskey & Cheese Pairing - discover how great Whiskey pairs with some of the finest cheeses from Northern California.

-Irish v Scotch - if you like "this" Scotch you'll love “that” Irish Whiskey.

-Irish Whiskey Immersive - learn about the colorful history of Irish Whiskey and taste a selection of Whiskeys with equally colorful stories.

-Wine Country Spirit - let me take you on a journey through the spirits of Wine Country with a selection of Vodka, Gin, Whiskey, and more from Napa Valley and Sonoma.

I've worked in the world of Online Marketing since I moved to the US in late 2008. I work and have worked, with brands and companies to create and distribute content, always with an eye on metrics and conversions.

-Content Creation - “Content is King” in the online world. I also think it’s Queen, Knight, Bishop, Rook, and Pawn and have worked for over a decade with many clients to create content in all of its forms - Written, Imagery, Video, and Events.

-Content Distribution - Creating great content is just the first step of the digital marketing process. Getting it out there is the next step and I have over a decade of experience managing multiple distribution channels.

-Metrics & Measurement - I love marketing but I know that sales conversions are where it’s at for clients. I believe in measuring all of our content distribution efforts with robust reporting.

You'll find more details about what I do in the Digital Marketing space over on my business website here.