News: How to Keep the Irish Whiskey Boom Going [Seven Fifty Daily | Opinion]
Mark McLaughlin, the director of Irish whiskey for The Dead Rabbit, wants to shift the focus of marketing for Irish whiskey. Photo credit - Crown Creative.
“Where Irish whiskey is mentioned, the term “renaissance” is never far behind. While it has experienced nearly two decades of growth in the U.S. market, it’s only in recent years that the breadth of modern distilleries and brands have begun to fill the shelves of bars and retailers across the country.
But now in 2024, Irish whiskey faces an identity crisis. Irish whiskey exports fell 14 percent in 2023, for the first time, and were specifically affected by a decline in shipments to the U.S., its largest market—the category needs to solidify its consumer base and galvanize growth.”