News: Tullamore D.E.W. Irish whiskey refreshes bottle design [The Drinks Report]
“Irish whiskey brand Tullamore D.E.W. has revealed its updated bottle design ahead of St Patrick’s Day on Sunday 17 March.
The new design centres the brand’s iconic Irish wolfhound, which first appeared on the bottle in the 1950s to symbolise the Tullamore D.E.W. values of loyalty, friendship, and strength.
The bottle itself has also been updated, losing around 27 per cent of its glass weight for a sleeker profile.”